Arts
CONVENE “Publishing Your First Photobook” was a one-on-one conversation with Oakland-based photographer and creative director Craig Hackey. The photobook is a form that is important to photographers (from the masters to amateurs and hobbyists), and is a form that is relevant to a wide-range creatives. Where does one even begin is the question that most people don’t ever get past. In this conversation, Craig walks us through how a period of deep disappointment led to the photography project that birthed his first photobook, COME AS YOU ARE. We took at deep dive into the process of making the book, from the image that sparked the theme to how he cut out countless images he loved to create a more focused narrative. Lastly, we got into the fact that the creative portion is only the beginning of the process, and that the strategy to share, market, sell and discuss the book is by far a larger portion of the time and energy it takes. Bottom-line: if you want to make a photobook, whether it is one copy or a thousand copies – do it. This conversation took part in partnership with Free Space and The Creator Class.