Business
In this episode, Emily is joined by Nikki Arensman, Brand Designer + Strategist to discuss her journey of entrepreneurship, motherhood, & becoming an aligned leader. The two discuss Nikki’s journey from her first job working for a start-up in NYC, starting her yoga apparel business Jiva Active in Florida, & the epiphany to selling her company while 9 months pregnant & starting her branding business (even though everyone told her she was crazy & hormonal). They also discuss niching as an organic process, the ways having a child shifts the way you lead a business, Nikki’s signature 3 D method for branding your business, why your brand shouldn’t be determined by others’ perceptions of you, & how to brand yourself/your business when you’re multi-passionate.