Covid-19 Mini-Series: Fresho

Covid-19 Mini-Series: Fresho

Cogent Conversations

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Covid-19 has impacted us all. It's changing the way we live, the way we do business and the way we interact with each other. We've seen businesses react in a range of different ways, and decided to use this time to share some inspiring stories of digital business who are innovating to survive and thrive. In this short mini-series, we'll share stories of how businesses are managing this from the coalface, how they've changed their product/strategy and how they've made it all happen with remote teams, and what they see for the future.In the third episode of our Covid-19 mini-series, we talk with Fresho, a tech business that provides smart fresh food ordering software to some of the biggest names in the food industry.Up until the point of social distancing and isolation, Fresho were solely focused on providing solutions that enabled cafes and restaurants to place orders with wholesale fresh food suppliers. As you can imagine, the need for this type of product dropped significantly when restaurants could no longer welcome dine-in guests. Fresho's food wholesaler network found themselves with an abundance of food and excess delivery capacity. People still needed to eat, even though they were now confined to their homes. Could Fresho's platform help wholesalers get their food directly to customers? Fresho responded quickly, deploying a solution that has opened them and their wholesalers to a new market, enabling anybody to order from the businesses that supply their favourite restaurants. They went from a B2B business offering to a B2C within a matter of days. We spoke with Huw Birrell, Co-Founder and Co-Managing Director of Fresho about the new opportunities he and his team have found in some of the world's most challenging times. 
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Covid-19 has impacted us all. It's changing the way we live, the way we do business and the way we interact with each other. We've seen businesses react in a range of different ways, and decided to use this time to share some inspiring stories of digital business who are innovating to survive and thrive. In this short mini-series, we'll share stories of how businesses are managing this from the coalface, how they've changed their product/strategy and how they've made it all happen with remote teams, and what they see for the future.In the third episode of our Covid-19 mini-series, we talk with Fresho, a tech business that provides smart fresh food ordering software to some of the biggest names in the food industry.Up until the point of social distancing and isolation, Fresho were solely focused on providing solutions that enabled cafes and restaurants to place orders with wholesale fresh food suppliers. As you can imagine, the need for this type of product dropped significantly when restaurants could no longer welcome dine-in guests. Fresho's food wholesaler network found themselves with an abundance of food and excess delivery capacity. People still needed to eat, even though they were now confined to their homes. Could Fresho's platform help wholesalers get their food directly to customers? Fresho responded quickly, deploying a solution that has opened them and their wholesalers to a new market, enabling anybody to order from the businesses that supply their favourite restaurants. They went from a B2B business offering to a B2C within a matter of days. We spoke with Huw Birrell, Co-Founder and Co-Managing Director of Fresho about the new opportunities he and his team have found in some of the world's most challenging times. 
...Read More