Business
The luxury property market is quickly gaining popularity, and more people in real estate are shifting their focus to this niche. Today, school's in session with Alex Lange, teaching us how to crack the luxury market. Alex is the CEO of Forbes Global Properties. At his core, he is a technologist and has firsthand learnings from three exits, four acquisitions, and countless integrations and international expansions. He helps people identify and then maximize hidden opportunities, untapped assets, overlooked possibilities, product velocity, and under-performing activities to outperform their competitors. So, if you are looking to venture into the luxury market, it would be best to listen to this episode. Connect with Alex Lange: Email: alexlange@forbesglobalproperties.com Website: forbesglobalproperties.com "People want authenticity. They don't want fake. They want you, and if they don't want you, that's okay. Be yourself such that you can look yourself in the mirror and know that you gave it your best shot. " -Michael LaFido Three Things You'll Learn from this Episode: The rise of the luxury property market: Due to the pandemic, the luxury market increased since people wanted to live in homes with a designated office space. People want to live in places where they can comfortably hold their online meetings and still call it home. Dealing with a discreet property: When dealing with a discreet property, there are creative things that you can do to protect the owner. Attracting more opportunities: We are living in an era where things are visual. You need to make sure your content is visible. It will make it easier for people to like you and trust you, resulting in more opportunities. Guest Bio: Alex Lange has over two decades of experience in real estate and technology. Before Forbes Global Properties, he was the CEO of UpstreamRE, a national real estate data platform, which grew to include more than 250 brokerage firms. He was instrumental in deploying Market Leader’s enterprise model, leading to its acquisition by Trulia, and led Roost.com from inception to public launch in six months, where he won the coveted Inman Most Innovative New Technology award was later acquired by Vertical Response. A former 82nd Airborne paratrooper, Eagle Scout, and Harvard Business School alumnus, Mr. Lange is an accomplished author, speaker, and sought-after thought leader.