Business
Create is the third step in the DICE process. For our purposes, create means to evolve from one’sown thoughts or imagination, as a work of art or an invention. On today’s show, I’m going to cover the 3 most commonly used types of content you need to be creating in order to become known for what you know. Content takes the form of audio, video and/or the text you publish on your website or another platform in order to share your knowledge, thought leadership and expertise. In the words of Jane Anderson, from the Jane Anderson, Brand YouShow, you publish content so we can become known for what we know. Your content will largely be composed of things such as posts, videos, presentations (think SlideShare), images, podcasts, eBooks, white papers, etc. If you’ve ever read an article on the web, watched a video or read a downloaded eBook, you 've consumed content. We consume content every day. It’s content that drives the internet and its content we use to become known for what we know. Do you know what your online profile says about you? Find out by taking my Online Brand Assessment. Discover your score and the ways you can start to improve your score today!