Arts
Guest Podcast: Phillip J. Clayton, A hybrid consultant, focusing on Art & Design, Business, and Marketing. Creative Journey Ep.07 // What is Product Branding and Why is it Essential? Product branding goes far beyond the choice of the product name or visual identity. It is also about attracting the right audiences, evoking emotions in them, and building relationships with them. This is why you need to approach it strategically. Join Phillip as he digs into the details of what product branding is and how it is implemented. About Phillip Clayton Phillip J. Clayton is a hybrid consultant, his focus is centered around Art & Design, and Business & Marketing. He started out in the fine arts and found his purpose as a designer and creative consultant with 15+ years of experience working in the creative industry, Advertising & Marketing. His focus is on Brand Design & Development. He is a founding partner of noTheName: PJC, a hybrid brand-focused business solutions agency. He is also a writer and a member of the PAC Global Leadership Awards International Judging Commission. Social Connect Linkedin: www.linkedin.com/in/phillipjclayton Twitter: https://twitter.com/clayton_phillip Website: https://nothename.com/ SUBSCRIBE TO MY NEWSLETTER Here: Basic Updates and Valuable Tips Posting My BTS Work Updates on Upcoming Art Project series Podcast Portals: https://url.bio/CreativeJourneypodcast