Cullen Schwarz on Building The Amazon For Social Good, Conscious Consumers , & Opportunities for Social Entrepreneurs | Evolve 051

Share:

Listens: 0

Evolve

Education


Cullen Schwarz is the Co-Founder of Done Good, Chief of Good Thoughts, & a man who traded the political suit for a startup t-shirt. After a decade of fighting the good fight serving as a senior communications adviser to members of Congress and in the Obama Administration, he decided to start driving some of the $130 trillion in consumer spending to what Forbes has called the Amazon for Social Good. Since starting from inside the Harvard Innovation Lab in 2015, they have partnered with over 200 brands including names like Patagonia and Warby Parker, tripled their community to over 100,000 members, and diverted over one million dollars to companies dedicated to making the world a better place.Full show notes and worksheets can be found here: evolvethe.world/episodes/cullen-schwarzWhat You Will Learn In This Episode:What Cullen learned about conscientious consumerism when he became the leader of United Students Against SweatshopsWhy Politics is too slow to make change and deliver the solutions we needWhy consumer spending is the number one driver for positive changeWhy our hope for humanity is found in businessWhat Cullen and his cofounder learned inside the Harvard Innovation Lab about startupsWhy Cullen's first app iteration of DoneGood turned out to be a terrible ideaHow Cullen pivoted his business model online by creating a chrome plugin & affiliate marketplaceWhy online shopping creates less behavior change for customers than brick and mortarWhy online shopping is more sustainable than physical retailHow Cullen got his first brands and customers to the marketplace and which side he built firstWhy Cullen decided to make a fully functioning marketplace and control the entire customer experienceHow DoneGood's business model creates a win-win for everyoneHow DoneGood competes against AmazonThe dark side of Amazon's business practicesWhy socially conscious brands must be as good or better than regular brandsWhy Cullen believes sales and discounts are equally as important for socially conscious brandsHow to market and speak to conscious consumersCullen's unique strategies to compete with Amazon, Better Days and Shop For Good SundayHow Cullen launched a new business model during COVIDWhere the most opportunity is in conscious capitalism in the coming decadeCullen's number one advice for social entrepreneurs just starting outIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!