Business
When she was in her teens, Shannon Falconer decided to stop eating animals for welfare reasons. Now, the former Stanford microbiologist has found an opportunity to use her scientific training to take animals out of the supply chain altogether, focusing on the cultivation of meat for pets through her startup Because, Animals. In this week’s episode we chat further with Shannon about the impact of the pet food industry and why it’s an important sector to tackle. We discuss the startup’s approach to product development, how they’ve gone about developing serum-free media, plus more. Blog: Cultured Cat Food Our website: Vegan Startup Click here to subscribe on Android or Apple iTunes Get in touch on socials @veganstartuppod or by email hello@veganstartuppod.com