Business
Conventional marketing tactics no longer work like they used to. Consumers don't want to be controlled or sold to. Social media engagement is down across the board. And two thirds of your marketing is happening without you. In this episode of the Digital Download Podcast I talk to Mark Schaefer, author of Marketing Rebellion. In a wide-ranging conversation that covers many threads of current digital communications thinking, we talk about topics as diverse as fake news, the future of Facebook, the law, mental health and marketers' abuse of technology. Here's what is discussed in this episode: Why misinformation travels even when it's proven to be fake Whether deep fake technology is a threat to the internet Why fact checking political ads is not straightforward How the law is trailing technology all across the internet How hate has become currency Why Facebook is still dominant despite all of its issues Whether we're taking back control of what we're exposed to online Why customer loyalty is dying How marketing has become over-automated How personalisation has become impersonal How abuse of technology by marketers has become mainstream Why marketing has to move towards recognising that the customer is the marketer What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!