Data in Digital Advertising - Neil Charles | Mediacom Leeds & Johnathan Romero | ghdhair.com

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ERG Data Talks

Business


Neil Charles, Head of Data Exploration for Mediacom Leeds and Johnathan Romero, Global Head of E-commerce Data & Analytics for ghdhair.com talk about their experience and how they use Data everyday to drive efficiencies in advertising campaigns.   We learn about;  The differences in Tableau and Power BI - What's your favourite?  Advice for PHD students looking to Data Science as a career move How much of an advantage is programming skills in data science How come Python is making a come back?   What is the biggest challenge for Media Agencies over the next five years?   How does TV drive digital web activity? Is this still a thing?