How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management? Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.

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Data in the Details: A Better Advocacy Model

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

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Ms. InterPReted