On this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter. Many companies are looking for ways to build out their content presence and just don't have the know-how. We discuss how companies should find and hire their writers, how you can write for humans and search engines at the same time, and the key concepts and tools to start blogging right now.

Yours in Marketing

Dave Polykoff: Creating Content the Right Way

Yours in Marketing is a weekly digital marketing podcast that is laser-focused on upping your marketing game.Do you want to grow your business by learning proven marketing strategies? Or perhaps you're interested in hearing the stories behind some of the greatest brands out there?The show provides tactics, strategies, ideas, and more to help in-house marketers and founders achieve marketing goals.In other words, we want to help you rank higher for important keywords, improve your sales process, and get more qualified leads by implementing wisdom from digital marketing thought leaders.Each episode features an interview with an influential marketer, discussing topics such as marketing strategies, conversion optimization, content marketing, video marketing, paid advertising, leadership, and SEO.So whether you are a business owner, entrepreneur, wantrepreneur, marketing manager, or Uber driver, we challenge you to apply these lessons and tactics. You may just hear the one thing you've needed to take that next big leap.Subscribe today! Your future self will thank you.

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Yours in Marketing