Business
David Harlow, Lawyer, Social Media Guru, and Blogger has been a guest on the Get Social Health podcast before. Guess what? I have more questions! As a member of the Mayo Clinic Social Media Network's External Advisory Board, David graciously agreed to come back on the podcast and talk about what has changed in social media and healthcare in the past 2 1/2 years. Listen to the podcast or drop in at the time stamps below. 00:54 Intro 01:33 A Lawyer?! 04:29 Comprehending the tech 06:35 Covering the bases 07:29 Active with start-ups 07:51 You and the Mayo 08:37 Optional involvement in social media 10:31 Why the holdouts? 11:50 How do you get involved 12:56 Mayo Clinic annual conference 16:27 Personal life and HR impact 19:01 Professionalism is 24/7 22:05 Patient privacy in a crisis 26:15 When family isn't your family 28:18 Planned vs spontaneous content 29:35 Authenticity with patients 32:15 Concerning email lists in marketing 36:55 End 38:06 Social Media Tip from Dr. Mike Sevilla 39:10 Closing: Healthcare Writers Network is available to help you! Below are links to a number of David's blogs, projects and social media activity: Two posts about the marketing ramificationshttps://twitter.com/healthblawg of the HIPAA/HITECH Omnibus Rule: "HIPAA Clarity: Do You Have to Sue HHS to Get It?" "HIPAA Marketing Rule Guidance: Better Than Nothing" Health Wonk Review Twitter LinkedIn