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A sub-genre of social commerce and an upcoming way of selling products, Influencer Commerce has boomed tremendously over the past few years, and this remains a less explored strategy. Join Malini Agarwal to venture into the nuances and depths of Influencer commerce for D2C. In our first episode, we welcome Mihir Ghandat, Associate Director-Influencer commerce at The Good Creator Co. As an industry expert, Mihir has established his work efficiency with brands like The Good Glamm Group, Bulbul, LIDO, and BYJU’s.
Today on The Good Show, we will deep dive into the megatrend of the decade ‘Influencer commerce’, the process behind it, how effective campaigns are customized to brand and creator needs, and a strategic outlook on the execution of influencer commerce campaigns.