Define Your 'Serving Mindset' with Business Coach Farnoosh Brock

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Written, Spoken with Dave Ursillo

Society & Culture


Farnoosh Brock grew up in Iran during the Iranian Revolution, immigrated with her family to the United States as a child, and became an electrical engineer and rising leader at a Fortune 100 company. But her self-described boredom -- and a challenge from her husband to attend a blogging conference in 2010 -- spun her life into an entirely new direction. Today, Farnoosh is a consultant, executive coach, author, speaker and trainer who is on a mission to change conversations around selling to serving, which she says can be a competitive advantage in not only in business and career, but in life.In this interview, Farnoosh and Dave discuss:Why so many people resist and resent sellingThe difference between being of service and being subservient to othersHow Farnoosh immigrated to the United States with her family and has gone on to now train the likes of the United States Air Force in leadership crisis trainingShe is the author of The Serving Mindset: Stop Selling and Grow Your Business. In addition, she is the creator of several leadership and advancement courses.A big thanks to Farnoosh for joining us for the author reading and interview on Written, Spoken!Please rate our show and leave a review to help others find us. In your review, tell us which authors you would most love to hear on a future episode of the podcast. Thank you for listening!The author's book, The Serving Mindset: Stop Selling and Grow Your BusinessVisit the author's online home at FarnooshBrock.comVisit Dave at DaveUrsillo.com and follow him on InstagramSubscribe to Dave's newsletter, Chronicles of a Self-Storied LifeLive the story you want to be telling with Dave's support in life coaching, The Self-Storied LifeDevelop the relationship to writing that lasts a lifetime with Dave's coaching for writers, Writer's Group of TwoThanks to Rokkwood Audio for composing our theme song