Miscellaneous
“It’s the quality of the questions that tell my if [entrepreneurs] are going to make it or not.” - Aike Festini This episode brings us together with Aike Festini from LuckaBox, a startup that enables retailers to send their products to end customers via flexible delivery options. The LuckaBox team pays great attention to being green and will save over 12 tonnes of Co2 within the next five years, delivering goods by bike whenever possible. Aike and I met at a startup workshop years ago, when the LuckaBox idea was still in its infancy. When I recently asked her if there was one crazy thing she believed that many others didn’t, her answer was truly inspiring and motivating: “I'm deeply convinced that life is a playground to be enjoyed to the last bit. Life is not supposed to be hard. Work is supposed to motivate and inspire you to your core. Find your mojo - everything else: love, joy and success, will follow.” I loved having Aike on the show and asking her all of my burning questions about how she turned her initial idea into what it is today, how she acquired her first customers, her daunting and sometimes hurtful experience with investors, and so much more! I’m super excited to share this episode with you today, enjoy! IF YOU LIKED THIS EPISODE, GIVE US A FIVE STAR REVIEW ON APPLE PODCAST. We covered the following topics: Problem - Solution Fit What was the initial idea and how did they test that there were people with a problem / need for it? Why did it not work out, and what did they do after they realized that? How did they know in which direction to go? How did they identify that this was the perfect customer for them? Customer Acquisition: How did they acquire their first customers? Pricing How did they decide on their prices? How did the competition with the Swiss Post impact their pricing? Investors What learning did she have from her first experience with investors? Why does she think every entrepreneur needs a good lawyer? Books & other recommendation Venture Deals - Be smarter than your lawyer and venture capitalist, by Brad Feld & Jason Mendelson The Pumpkin Plan - A simple strategy to grow a remarkable business in any field, by Mike Michalowicz Kellerhals Attorneys - https://www.kellerhals-carrard.ch IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE