Design Thinking: Molly Wilson

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Making the New

Business


You probably already heard about Design Thinking. Maybe you even took part in a Design Thinking workshop. The method became so popular in the last 20 years that it is now a buzzword, sold by many as the silver bullet solution to innovation. So, this might be the right time to ask: what is it really good for? The interaction designer Molly Wilson has taught Design Thinking for several years in Stanford and in the Hasso Plattner Institute, in Potsdam. She talks about the origins of the method, why it works and how to recognize when it has reached its limits.