Business
If you’re just starting out as an eCommerce entrepreneur, you probably don’t have much of a marketing budget. So, how do you get the most bang for your buck? Marketing Strategist Jaymie Tarshis has developed a Facebook Ads retargeting formula that helped one of her clients generate a whopping $85K in sales for their business—with an ad spend of only $6K! And you can leverage the power of the social network in the same way, BUT you have to develop a strategy in advance to generate that kind of success. On this episode of The Online Rich, Jaymie explains the power of Facebook ads in helping small businesses move forward. She speaks to the concept of retargeting, discussing how the Facebook pixel can support you in reaching shoppers who are already familiar with your products OR building a brand-new audience. Jaymie walks us through the five components of a complete Facebook ads campaign, discussing where to go for support in developing a strategy or managing your campaigns. Listen in to understand the tools available through the Ads Manager and learn to make the most of a small advertising budget with Facebook Ads!