Arts
For years now, Millennials have been the most researched and targeted demographic group in the history of brand marketing. Today, Millennials are approaching middle age, and as their needs shift, Generation Z is stepping into the spotlight. Born in the late 1990s and early 2000s, they’re now coming of age and represent 25 percent of the U.S. population, making them bigger than Boomers or Millennials. Today, we’re talking to VP and Managing Director of our New York City office, Janice Jaworski, about designing for Gen Z. See acast.com/privacy for privacy and opt-out information.