Did You Know Your GTM Strategy Is An Experiment?

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Plan B Success

Business


Product-market fit can make or break a venture. The assumptions and hypotheses you made in your business plan need to be tested and iterated upon. It impacts not just your strategy but day-to-day execution as well. Your business positioning, messaging and content strategy are highly dependent on this. You may have a great product but it means nothing if you can't define a killer GTM strategy. Hence, experiment early to define your product-market fit and your GTM strategy. How? Tune in...