Technology
The PwC AustralianEntertainment and Media Outlook shows that after a decade or more of disruption, the entertainment and media industry has emerged to confront a new landscape, one that sees increasing competition from corporate brands that are also publishing content. For the consumer – who is faced with information through both professional and user generated content – there is more choice than ever. Expectations have risen, too, fuelled by on-demand access that offers convenience. This has implications for Australia’s entertainment and media industry, which is still too focused on the distinction between traditional and digital forms of media – a divide no longer noticed by consumers. Within this paradigm, how can media businesses offer a great user experience, ensure loyalty and continue to be successful? Marcel Fenez, PwC Global Leader for Entertainment and Media, and David Wiadrowski, PwC Australia’s Technology, Infocoms, Communications and Entertainment Leader, discuss the blurred lines between traditional and digital media.