Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, and how her side trip helped her Why Donna left New York for California Why this music educator will never […] The post Donna Schwartz, part 1 appeared first on Kathleen Heuer.

Marketing Music Education with Kathleen Heuer

Donna Schwartz, part 1

Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching […] The post Mac Smith of the Scouts Honor documentary appeared first on Kathleen Heuer.

Mac Smith of the Scouts Honor documentary

On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we […] The post United States Army Field Band appeared first on Kathleen Heuer.

United States Army Field Band

Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations […] The post NAfME President Glenn Nierman appeared first on Kathleen Heuer.

NAfME President Glenn Nierman

There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I […] The post NAfME & Diversity: Let’s talk about it appeared first on Kathleen Heuer.

NAfME & Diversity: Let’s talk about it

Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, here on iTunes, or here […] The post Jeff Grogan, 2017 MFA Honor Orchestra of America conductor appeared first on Kathleen Heuer.

Jeff Grogan, 2017 MFA Honor Orchestra of America conductor

I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online […] The post Dr. John Gallagher of NYSSMA appeared first on Kathleen Heuer.

Dr. John Gallagher of NYSSMA

In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band […] The post MFA Middle School Band Camp appeared first on Kathleen Heuer.

MFA Middle School Band Camp

In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his […] The post More with Richard Crain of Midwest Clinic appeared first on Kathleen Heuer.

More with Richard Crain of Midwest Clinic

In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss […] The post Richard Crain of the Midwest Clinic appeared first on Kathleen Heuer.

Richard Crain of the Midwest Clinic

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local […] The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.

Eric Martin, CEO of Music for All: Part 2

In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this first installment, we talk about his experience as an African-American band […] The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.

Eric Martin, CEO of Music for All: Part 1

In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC. Links and Resources from this episode South Iredell band returns to the field following tragedy Driver cited […] The post Listener Survey: Fall 2015 appeared first on Kathleen Heuer.

Listener Survey: Fall 2015

This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals. About Donna Schwartz Donna’s musical career can be best described as the “comeback […] The post Donna Schwartz, part 2 appeared first on Kathleen Heuer.

Donna Schwartz, part 2

Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing […] The post Joe Beard: The Marching Podcast (part 2) appeared first on Kathleen Heuer.

Joe Beard: The Marching Podcast (part 2)

Marketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we're all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you've worked so hard to build.