Business
Jason Cercone’s experience with podcasting expanded in 2019 when he launched the Breaking Brews Podcast. He transitioned his existing blog, which he started in 2014 to highlight the business side of the craft beer industry, into a podcast format in order to take advantage of the rapid growth happening in audio. With the arrival of the pandemic in 2020 and its subsequent slowdown of the food and beverage industry, Jason had the opportunity to reevaluate his career choices. Although he remained intrigued with the beer business, his work as a podcaster allowed him to develop an even greater passion. He began to consider how he could pivot his company in a way that would allow him to work solely on podcasts.In 2020, armed with one full-time podcast client, Jason rebranded his business as Cercone Consulting. His firm specializes in helping companies and personalities to create, produce, market, and grow podcasts in order to develop audiences and enhance brands. Today, he offers a complete suite of services for podcasters, which includes editing, booking guests, theme development, and strategy. In our conversation, Jason shares some amazing advice for budding podcasters, including what he believes are the right and wrong reasons for starting a show.If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH JASON CERCONE AT:Website: https://jasoncercone.comInstagram: https://www.instagram.com/jasoncerconeFacebook: https://www.facebook.com/cerconeconsultingTwitter: https://twitter.com/jasoncerconeLinkedIn: https://www.linkedin.com/in/jasoncercone