Miscellaneous
We really like what Nobel Biocare is doing for the dental industry. This company thinks outside the box and isn’t afraid to question all the “tried-and-true” practices we’ve been comfortable using for decades. But it’s time for a change, and Dr. Scott MacLean, an international lecturer for Nobel Biocare, is on The Dental Slang Podcast to talk about the new era in dentistry. Scott calls the changes coming to the dental industry a “renaissance.” He specializes in dental implants, and he’s sharing some big news about the new procedures, tools, and products we can expect to see over the next few months. More importantly, he’s sharing this amazing news on social media, a marketing niche many dentists haven’t quite figured out yet. So, while Scott talks to us about implantology, he also lets us in on how he uses social media to share dentistry’s latest tools and techniques. Scott’s social media strategy stresses how important content is, and he tells us which tools and apps he uses to create stellar content. Scott’s been making videos since 2007, so he knows a thing or two about what people are looking for. His content mainly answers the burning questions he himself had about dentistry, as well as the questions he hears from students and colleagues during his lectures. You’ll find out how this natural curiosity fuels his social media campaigns, and why it’s important to pay attention to what people are asking and talking about. It’s time to rethink the traditional dental paradigm, and sharing and learning from one another online is one of the best ways to do that. We can be great resources for one another, and the questions we ask, as well as how we ask them, can be inspiring. Scott is one mentor you don’t want to miss out on. So, tune in now to hear all about the New Age of Dentistry and the ways you can be part of it. In This Episode You Will Learn: How to use Instagram to connect with patients 5:20 Easy strategies to use on Instagram and other social media platforms 6:08 The new drilling protocol for dental implants 11:48 The biggest mistakes dentists make when it comes to studying dentistry 14:45 Some of the newest slang I’ve picked up in different dental offices 18:25 The new tools and tech Nobel Biocare is creating for dentists 25:02 Some Questions We Discuss: How long has Scott been using YouTube? 3:27 What is Nobel Biocare’s definition of micro-integration? 7:30 Why is it so important to use your real name on Instagram? 12:40 Do you know where the phrase “bite the bullet” came from? 17:30 What are some of Scott’s favorite dental slang phrases? 19:08 What does Scott think about the future of podcasting? 27:03 Resources: Visit our website: www.DentalSlang.com Connect with us on Facebook: Dental Slang Dr. Scott’s YouTube channel: smmaclean Dr. Scott’s Instagram: @drscottmaclean iMovie app Nobel Biocare Seattle Study Club