Business
To sell more, you have to sell less. It sounds counterintuitive — but that’s what value-based conversations are all about. Vin Messina, VP of Sales Execution at Blackline, shares how he identifies his buyer’s problems and partners with them to find solutions. Tune in to get a step-by-step playbook on how to sell to the c-suite. (Spoiler: C-suite alignment should happen on the FIRST call.)Key Takeaways:00:55 - Introducing Gong's rebranding11:07 - Differentiating sales execution and sales enablement15:46 - Sales: A series of well-executed value-based conversations19:40 - Data Breakout: Sales processes and buyer expectations20:39 - Vin's value-based formula - Problem, impact, value25:17 - Enabling sellers to coach buyers not press them32:19 - The difference between a champion and a change agent38:15 - Micro Action: Are you fulfilling your buyers needs?Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Vin Messina: https://www.linkedin.com/in/vmessina/