Business
Raitis PurinsHead Of Marketing at Printful Bio: Raitis is the Head of Marketing at Printful, one of the market’s leading print-on-demand/ drop-shipping business with more than 800 employees, and five fulfillment centers in North Carolina, California, Mexico, and Latvia. The company has fulfilled more than 15 million items since its founding in 2013. Raitis joined the team 3 years ago and has since then led the winning marketing strategy and execution and scaled the marketing team from 5 to 40 people. He is responsible for content marketing, SEO, PPC, CRO and affiliate marketing. Before joining Printful, Raitis has been growing his skills in various roles in digital marketing since 2011. In his previous role at one of the leading telcos in Latvia, he was working as Media and Digital Communication Manager where he was responsible for media strategy and coordination, as well as digital channel optimization. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: PrintfulRaitis Instagram Transcript: Charles (00:00): In this episode of the business of eCommerce. I talked with Raitis Purins about Dropshipping VS Print on Demand. This is the Business of eCommerce, episode 123 Charles (00:15): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to drip a try and here's why. Drip offers one click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation, will visually see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E now onto the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi and I'm here today with Raitis Purins. Raitis is a head of marketing at Printful, one of the leading print on demand suppliers. I asked him on the show today to chat about the difference between drop shipping and print on demand. So Hey rod, it's how you doing today. Raitis (01:27): Good, how are you? It's glad to be on the show. Charles (01:29): Yeah. Awesome to have you on. Finally a talk to a lot of folks about drop shipping, but I don't think, I think this is a what, 120 third episode and it never actually talked to them about print on demand. So that's a, I'm pretty excited. So you're the head of marketing for Printful, right? Raitis (01:46): Yes. I'm head of mining at Printful actually joined the team a little bit more than two years ago. At the start I managed five people and now we almost 50 50 people doing marketing for Printful print on demand company. Charles (02:01): Yeah, you guys have been everywhere, so it's definitely you doing something right. I can definitely tell you that had a lot. So that's it. Thank you. Yeah, so and so you see a lot of folks kind of starting off. You have drop shipping all the time. That's kinda like, that's kind of everyone knows about that at this point. But I feel like print on demand, it's kind of a lesser known option. And we work with a lot of folks who are either just starting off the kind of use it or even much larger pretended man folks. And I don't even think a lot of people know that they're print on demand. They don't even know. That's a thing. So real quick just for us, just in case someone's watching, they don't even know what it is.