Arts
Creative Leadership with The Lab's Tuan Le Tuan Le is the founder of The Lab Saigon, a multidisciplinary design studio based in Ho Chi Minh City, Vietnam. We talk about his journey from ad agency copywriter to serial entrepreneur and how Tuan runs his design agency. Tuan's Links: https://thelabsaigon.com/ Instagram: @thelabsaigon @bluefintuan https://www.behance.net/thelabsaigon Table of Contents: 00:27 - Intro 01:43 - What is The Lab Saigon? From Co-Working Cafe to Creative Agency 04:15 - Tuan's Long Route Back to Vietnam 05:33 - The New Vietnam 06:37 - We Don't Post About Our Failures 08:23 - Where Would Tuan Go If Not Saigon? 11:31 - Could You Work As An Employee Again? 13:22 - No Pinterest and Will Power 15:22 - Hands-on Design vs Design Direction and Trusting Your Staff 18:38 - Turn Over and Company Culture 20:47 - Crunch and Overtime in Creative Industries 23:15 - Crunch in The Videogame Industry 25:33 - Pitching in Ad Agencies 26:48 - Multidisciplinary Design Studio, Which Service is the Easiest? 29:59 - The Story of How The Lab Got Their First Big Client 30:48 - What Videogames is Tuan Playing? 33:08 - Video Production at The Lab 34:13 - Where is the Target Audience of The Lab's Clients? 35:06 - What Kind of Stuff Does Tuan Read? 35:50 - Just Because You're Not Famous Doesn't Mean You Are Not Interesting 38:05 - Naming Things and Blank Lounge 44:13 - Outro Hashtags: #design #interriordesign #branding #designagency #saigon #thelab #thelabsaigon #vietnam #LA #foodandbeverage #entrepreneurship #copywriting #designexchange #dxp #podcast This episode is also available as a video on Youtube: https://youtu.be/XWc1PvIz_Uw