Business
In this Episode, I (@Jivraj Singh Sachar) speak with Aman Gupta, Co-Founder & CMO of boAt Lifestyle. boAt is one of India’s largest consumer brands, which has completely disrupted and transformed the global audio & wearables industry. Founded by Aman Gupta and Sameer Mehta in 2016, boAt was originally ruled out by a lot of critics citing reasons such as crowded market, competitive landscape, what not. However, history shaped up differently and boAt has gone on to become one of the most iconic brands of our time. The journey of boAt testifies to the incredible set of possibilities in the Indian consumer landscape and this chat with Aman, decodes how to get there. Through the episode we discuss - 1. (02:29) : Decoding Aman's Entrepreneurial Journey having started as a CA 2. (04:32) : Starting boAt - the 0 to 1 of the journey! 3. (06:28) : The deep insight to revolutionise the audio industry 4. (07:29) : boAt Product ideology ~ keeping the Consumer at the Centre! 5. (12:05) : Mastering brand building with boAt ~ doing the right things 6. (13:45) : Scaling the boAt-head Community 7. (17:00) : Cultivating an Incredible culture ~ the secret behind the success of boAt // "do what you like" 8. (22:21) : Curating the early team v/s Establishing the senior leadership at scale 9. (25:53) : Learnings for building at Scale ~ keeping it simple ? 10. (29:08) : Decoding what Funding means for a Founder 11. (31:26) : Making crucial company decisions ~ guided by ambition 12. (33:45) : Product Strategy - Launching at Scale for boAt 13. (36:31) : Prioritising & Decisions Making for Aman 14. (38:39) : The hyper-scaling journey for Aman along with boAt 15. (41:30) : How does external validation impact boAt and what truly keeps him going? 16. (45:10) : Final Learnings for the Founder Journey from Aman 17. (46:37) : Conclusion Hope you liked the 76th Episode of the Indian Silicon Valley Podcast - Establishing India's Largest New-Age Consumer Brand!! That was it from this Episode, thanks again for tuning in! :) If you liked the episode, do share with your friends or drop us a quick review! Also, do follow us on social media to stay updated with all new episodes: Twitter: https://twitter.com/isv_podcast LinkedIn: https://www.linkedin.com/company/indian-silicon-valley-podcast/ Instagram: https://www.instagram.com/indiansiliconvalleypodcast/ Gallery of all Episodes: https://airtable.com/shrTOFf1z5UT0q9p8 I am Jivraj, the host and if you have anything you would like to share with me, feel free to reach out via: LinkedIn: https://www.linkedin.com/in/jivrajsinghsachar/ Twitter: https://twitter.com/jivraj_sachar Or, you can directly reach out to me via WhatsApp: https://bit.ly/Indian_Silicon_Valley_Podcast You can also subscribe to the YouTube Channel of the Podcast : https://www.youtube.com/c/IndianSiliconValley/ "If you never try, you never know" Stay Tuned, Keep Building.