E79 - Building the Largest Internet Restaurant of the World w/Rebel Foods' Jaydeep Barman

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Indian Silicon Valley

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In this Episode, I (@Jivraj Singh Sachar) speak with Jaydeep Barman, Co-Founder & CEO of Rebel Foods. Jaydeep Barman and team have built perhaps the most unique, first-principles startup of the country. Rebel Foods has established and pioneered the concept of cloud kitchens not just in India, but globally! What started as Faasos in 2011 as a single-store fast-food outlet, has become a technology marvel paving the way for a complete overhaul of the restaurant business. Rebel Foods soon realised that they wanted to drop the infra, dominate the different consumer missions and redefine the entire category. A decade later, Rebel is a Unicorn startup in 10+ Countries, building the largest interest restaurant of the globe.  Through this conversation we decode how they got here - 1. (2:23) : Decoding the DNA of Doing Things Differently 2. (06:23) : Finding Conviction in Being Contrarian  ~ Thinking from First Principles 3. (08:57) : Demystifying the mission and vision of Rebel Foods ~ Aligning long-term mission & short-term execution 4. (13:19) : Filtering Consumer Insights ~ Working Customer Backwards 8. (17:41) : Understanding what to listen to and why ~ Feedback Iteration  9. (20:28) : Being Deliberate about Building a Phenomenal Culture at Rebel Foods  10. (25:03) : Cultivating Leaders at Rebel Foods ~ Evolving as a Founder from the How - What - Who? 11. (30:31) : The role of the smaller aspects in scaling culture 12. (34:04) : Navigating the challenge of Expanding Rebel Foods across the World ~ Putting India on the Global Consumer Map! 13. (37:44) : "Becoming a Unicorn in a Decade ~ Still Day 1" - What does "Long Game" look like as a Founder? 14. (42:50) : Mountaineering vis-a-vis Entrepreneurship - a) If you end up going to fast, take a pause! 15. (45:00) : Mountaineering vs Entrepreneurship - b) Figuring Out the Way! ~ Jaydeep's superpower of learning 16. (48:04) : Founder Scalability ~ How has Jaydeep evolved as a Founder? 17. (52:10) : Conclusion Hope you liked the 79th Episode of the Indian Silicon Valley Podcast - Building the Largest Internet Restaurant of the World! That was it from this Episode, thanks again for tuning in! :) If you liked the episode, do share with your friends or drop us a quick review! Also, do follow us on social media to stay updated with all new episodes: Twitter: https://twitter.com/isv_podcast LinkedIn: https://www.linkedin.com/company/indian-silicon-valley-podcast/ Instagram: https://www.instagram.com/indiansiliconvalleypodcast/ Gallery of all Episodes: https://airtable.com/shrTOFf1z5UT0q9p8 I am Jivraj, the host and if you have anything you would like to share with me, feel free to reach out via: LinkedIn: https://www.linkedin.com/in/jivrajsinghsachar/ Twitter: https://twitter.com/jivraj_sachar Or, you can directly reach out to me via WhatsApp: https://bit.ly/Indian_Silicon_Valley_Podcast You can also subscribe to the YouTube Channel of the Podcast : https://www.youtube.com/c/IndianSiliconValley/ "If you never try, you never know" Stay Tuned, Keep Building.