Business
When casting influencers for her campaigns, Elizabeth Walker is passionate about ensuring the talent reflects the diversity of the world. In this episode of the Perlu Podcast, she shares why she doesn’t consider it a difficult task at all...and why if you feel it’s difficult, you are probably doing something wrong.Elizabeth Walker is the celebrity and influencer talent manager for Blavity, (a blend of “black” and “gravity”) which is home to the largest network of platforms and lifestyle brands serving the multifaceted lives of black millennials. Through Blavity, Elizabeth has worked with brands such as AT&T, HBO and Coca-Cola on powerful and inspiring influencer campaigns. Elizabeth is also the manager of social media and influencer marketing at award-winning agency, Citizen Relations. There, she's managed influencer campaigns for Old Spice and Natrol. On every influencer marketing campaign she works on, Elizabeth applies her acute project management, organizational prowess and communication skills along with a dedication to the success of all parties involved. In this episode of the Perlu Podcast, Elizabeth guides us on how to simultaneously wow clients, form lasting relationships with influencers and create campaigns featuring every kind of person out there.