Business
Elle Woulfe is the Vice President of Growth Marketing at InVision and was named one of the most fascinating people in B2B Marketing in 2019. She has a background in demand generation and marketing operations for organizations in various stages of growth. Elle shares her story, how she discovered her path to marketing, and what it’s like herding and raising chickens during the pandemic. Key Takeaways: [2:35] What has kept Elle engaged during the pandemic? [6:15] Although there will be a bit of disruption, we and businesses are much more resilient than we realize. [8:55] Elle really enjoyed spending extra time with her children during this pandemic. [12:30] Why does Elle feel like her degree is irrelevant? [16:25] Elle was in sales for two years and, wow, was it hard! [22:50] Elle got laid off in January of 2009 and it was a terrifying job market to be faced with. [27:35] Elle shares her experiences at Eloqua and why it was an amazing place to work. [35:15] Why is Elle so attracted to working for high-growth companies? [37:15] What’s it like working with Brian Kardon, the CMO of InVision? [43:25] Elle shares her management style and why it’s important to just get out of people’s way. [47:15] How does Elle manage a remote culture? [54:40] What has parenthood taught Elle about leadership? [57:15] Does Elle have a desire to become an entrepreneur? Mentioned in This Episode: Demandspring.com Invisionapp.com Elle on LinkedIn