Engaging Players and Audiences with Thematic Programming

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Conducting Artistry

Music


Benefits of thematic programmingExplore composers' responses to an idea in depth and breadthDeepen players' and audiences' connection to the musicFocusses marketing efforts and capture new audiencesOpportunities for collaboration and cross-curricular linksOpportunities for creativity and non-musical elements in performanceHow to create a themed programSpecific themes vs. Broad ThemesExample program & extra-musical elementsMake a huge list of related works then cull it downUse techniques discussed in prior episodes to create shape of programDownload the full details of themed programs including program notes, list of works, photos and non-musical elements:The Sound of ArtAn Invitation to the Dance including Death by Tango (Soundcloud) by Edward FairlieBeyond the StarsAction StepsPick a theme and find 5 pieces that fit the themeWrite down who is the target audience for this theme and 5 places you could advertise to this audiencePick one image that could be the program coverShare your action steps with us on Instagram! Take a photo or screen shot, tag us @conductingartistry and use hashtag #conductingartistryinactionKeep on learning!Check out our blog, resources and courses at ConductingArtistry.comFollow us on InstagramJoin the community FacebookCheck out our videos YouTube