Business
In a quick-hitting conversation on the show floor at ConEx 2018, taking place in Toronto, Canada August 21-22, Demand Gen Report’s Klaudia Tirico and Randy Frisch, CMO of Uberflip, discuss the three key things that make up a true and effective content experience. They also discuss the challenges limiting marketers’ abilities to create great content experiences, as well as what the “infinite scroll” can do to further enhance how buyers experience a brand.