Business
No matter how much you think you’re on the cutting edge of the latest technologies and marketing strategies, there’s no beating the salesperson who focuses on nurturing authentic relationships with their clients. Ernie “Big Ern” Becker is a 28-year veteran in the sales world, as well as a speaker, author, and Broker in Charge at United Real Estate, Queen City. As a master sales coach, his objective isn’t to teach his students new skill sets; instead, he aims to nurture their potential—to develop those unique abilities that already exist inside of them. Big Ern does this by asking two primary questions: “What do you think your greatest area of improvement is, and where do you think you shine at?” On this episode of the Charlotte Real Estate Buzz podcast, John sits down with Big Ern to discuss his 28-year career in sales. He shares how he, in an ironic twist of fate, went from initially having an intense hatred for sales to becoming one of the most sought-after coaches today. You’ll Learn The crucial difference between the job of real estate and the business of real estate When, in your real estate career, you should invest in a coach Why focusing on your relationship with the client (rather than the money) is the key to thriving amid disruption and innovation in the marketplace And much more! Favorite Quote “You’ve got to have a breakdown before you have a breakthrough.” - Big Ern Connect with guest, Ernie “Big Ern” Becker: LinkedIn Facebook Connect with the host, John Smith: Youtube Facebook Facebook group Instagram LinkedIn How to get involved Real Estate Strategist & Author, John Smith, sits down to interview some of the most influential real estate sales leaders, coaches, and influencers, as well as up-and-coming Agents, in the market. They share their knowledge, strategies and insights on how to navigate this new world of sales and real estate, keeping your productivity and mindset on point, so you can defy the odds and level up. If you’re want to get actionable ideas, insight and inspiration to turn your real estate career into a life of freedom and growth, then this show is for you! If you liked this episode, be sure to subscribe on iTunes and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!