Ep. 116: Sverre Bjerkeli – CEO of a public Scandinavian Insurance Company Protector Forsikring talks about their distribution strategy

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Entrepreneurs in B2B Sales

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Sverre Bjerkeli is the CEO of Protector Forsikring ASA which is a Scandinavian insurance company listed on the Oslo Stock Exchange. The company delivers land-based insurance to the commercial and public sector, and they distribute their products through insurance brokers. In this interview, you'll learn more about their distribution model, what is their competitive advantage and how the pandemic impacted their insurance business.