Business
When Len left his corporate career as a Senior IT Manager over a decade ago, he had to make a decision to either go back to a corporate job or pursue his real passion. He decided to start his own bootcamp transforming lives through fitness. As he became more successful, Len began to train more clients, recruit new instructors, and the community expanded very quickly. He discovered some ‘secrets’ for filling his bootcamps with creative marketing campaigns so in 2012 he created a system to help other fitness businesses fill their group classes. Before he knew it, his new marketing business began to grow even more serving fitness businesses all over Canada and the USA.Len and his business partner Sasha began to focus on helping studio owners to solve more problems with scheduling, collecting payments, and more. This evolved their fitness marketing business into a software company and WellnessLiving was officially born. Today, WellnessLiving is one of the biggest players in the industry, growing exponentially every year since 2016.