Business
Who would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing experiments led to enhanced connection with their customers and a deeper sense of meaning within the company. KEY TAKEAWAYS FROM THIS EPISODEPersonal marketing is not an easy process, but it is so worth it for both customers and employees and creates amazing connections.You cannot automate relationships.Get personal. Feature your employees, be open, and use video to creatively connect with your customers. TODAY’S GUESTKate Wilson is VP of Marketing at Pela, the first compostable phone case company. She is deeply involved in every aspect of bringing the Pela brand to market at a time when we need alternatives to plastic more than ever.Find more about Pela on LinkedIn or visit their website at https://pelacase.com.Connect with Kate at LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind