Business
In this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”. A few highlights we talk about are: What intellectual property is Understanding what trademarks, copyrights, patents and trade secrets are – with examples Which items have built in protections and when you should take legal steps for additional protection Which type of business names are easiest to get a trademark registration all the way to the hardest types Benefits of legally protecting your brand Disclaimer from Karen Boardman: All of my statements here are for informational purposes only and they do not constitute legal advice, nor does this podcast create any attorney/client privilege between myself and anyone listening to it. Karen Boardman works as an attorney at Sellers, Ayers, Dortch, Lyons http://sellersayers.com/ and you can also find her on LinkedIn https://www.linkedin.com/in/karensboardman/ This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!