Ep 318 - How To Advertise Your Cannabis Brand Legally

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CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

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Advertising cannabis is banned in most of the US, so how can a cannabis company get the word out? Here to help us find solutions to this problem is Chad Bronstein of Fyllo. Learn more at https://hellofyllo.com  Key Takeaways: [00:56] An inside look at Fyllo, the world's first single-solution regulatory technology for cannabis [2:25] Chad’s background and how he came to start Fyllo [3:53] How Fyllo’s data ecosystem helps cannabis companies streamline regulatory tasks and target customers legally [9:51] What different cannabis companies can expect when using Fyllo [13:07] Success stories Chad has seen so far and how clients are using Fyllo to advance their companies [15:04] Chad’s advice on how to determine a good marketing budget for your brand [16:34] How Fyllo provides direct access to cannabis audience data through the Lotame, the world's largest marketplace for second- and third-party data [19:35] Requirements companies must meet before working with Fyllo, including becoming CCPA compliant [20:25] Chad’s tips on how to build a dynamite marketing team for up-and-coming cannabis brands [23:55] Where Chad sees customer acquisition and brand awareness evolving in cannabis over the next 3-5 years