Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Krista and I talk about: Krista’s path from freelance web developer for designers to teaching entrepreneurs how to run a virtual summit.  Krista’s accidental success when she experimented with an idea and people kept asking for more. Why you need an email list, even as a 1:1 service provider. Why you should be building relationships right now. Why you don’t need a big audience to host a virtual summit. Common obstacles that Krista sees people coming up on again and again that stops them in their tracks. The right way to do Facebook ads Her best advice if you are struggling to get traction in your business. The belief Krista had to change about herself to get where she is today. My favorite quotes from Krista: “I knew if I had a bigger list, that means more people that know about me, even if they're not the people directly buy my stuff, they know who I am.” “It just depends on your mindset and the way you look at it, who cares if they say no, try the next person. It's cool. It's fun if you let it be fun.” “Don't limit yourself based on where you are right now, because that's just going to keep you in that spot” “You have something to value even if you are just getting started” Bio: At Summit In A Box, Krista teaches online business owners to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren’t summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. The best part? She makes it easy! With every strategy, copy template, website template, script, tech tutorial, and resources you'd ever need, your summit prep just got a whole lot easier! Resources Mentioned: Tony Intentional Spark Allie Bjerk: Tiny Offers Connect with Krista: Instagram Summit in a Box Website 

Pep Talks for Side Hustlers

Ep. 321 - How to Host a Virtual Summit with Krista Miller of Summit in a Box

Find out how much money my business made in January 2021 and exactly how we made it, what our expenses looked like and lessons learned along the way! Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review!

Ep. 327 - January 2021 Income Report

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/326 Bio: Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform. With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable T-Shirt printing business in 60 days or less.  Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction. She went on to found Dee’s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people’s lives in the process. Connect with Deonjala: Website: https://heartandaheatpress.com Instagram: https://www.instagram.com/heartandaheatpress Facebook: https://www.facebook.com/heartandaheatpress

Ep. 326 - Starting and Scaling a T-Shirt Printing Side Hustle with Deonjala Williams of Heart and a Heat Press

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/325 Resources Mentioned: https://profitablemembershipsummit.com https://scalingdeep.com/toolkit https://scalingdeep.com/freebie Bio: Lisa helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging, strengthen and deepen their marketing systems.   She is a trained business strategist and the host of the Scaling Deep Podcast.   Lisa is a results-oriented, deep thinker who has a knack for “seeing” the value of each business and turning that into a pipeline ideal clients. (this is so far away so it might change so I'll let you know). Connect with Lisa: https://www.linkedin.com/in/lisaprincic  https://www.instagram.com/lisaprincic https://www.facebook.com/entrepreneurcoaching

Ep. 325 - Making the Move to a Membership Model with Lisa Princic of Scaling Deep

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/324 Bio: She is a dementia caregiving coach gone spiritual business coach! She helps coaches scale by embodying the mindset of a CEO, creating irresistible offers, and attracting their dream clients . She believes that mindset, faith, strategy, and inspired action are the keys to creating a profitable business Connect with Talia: Website: alwaysadvocating.com Instagram: instagram.com/Always.advocating

Ep. 324 - Creating Offers Your Audience Wants with Spiritual Business Coach Talia Lopez

Bio: A cancer survivor, 3x patented inventor, Women In Toys Wonder Woman award nominee, and 1 of 100 Most Influential in Design in 2020’s Mojo 100 publication. Azhelle has worked in the toy industry for over 10 years with companies like Toys R Us, Horizon Group USA, and now Creative Kids, as the VP of Brand and Product. Azhelle launched The Toy Coach when she noticed that too many inventors attend toy shows or pitch meetings with “half baked” ideas that they’d spent too much money on. Her podcast, Making It in The Toy Industry teaches inventors how to keep their toy and game ideas toyetic, cost-effective, and how to answer buyer needs. When she’s not helping inventors and entrepreneurs break into the toy industry, Azhelle enjoys salsa and bachata dancing, sewing costumes, and exploring New York City with her closest friends Resources Mentioned: https://www.thetoycoach.com/podcast/1 Connect with Azhelle: https://www.instagram.com/thetoycoach/  https://www.facebook.com/groups/MITTIPodcast/   https://www.facebook.com/thetoycoach/

Ep. 323 - Making Your Business "Toyetic" with Toy Designer Azhelle Wade

Find out how much money my business made in November 2020 and exactly how we made it, what our expenses looked like and lessons learned along the way! Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review!

Ep. 322 - Big Summit Announcement, December 2020 Income Report + 2020 Wrapup

Ep. 320 - Copywriting Secrets with Kelsey Formost of Copy Class

Ep. 319 - November 2020 Income Report

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! This interview with Steff Green was absolutely fascinating! Steff writes fiction novels & she’s an Amazon best-selling author. In this episode, she gets deep into the nitty-gritty of how to test your ideas on Amazon and everything else you need to know to be successful. She also has a website called Rage Against the Manuscript where she teaches people who want to become fiction writers and go past the gatekeeper of the traditional publisher. She teaches you how to write, publish and sell your books on Amazon. Steff's also legally blind - and her story is so fascinating! Even if you have no intention of ever writing a book, there’s a ton you can learn from this interview and I really can’t wait for you to meet Steff! Steff and I talk about: Her journey from archeologist to a paranormal romance author. Why Steff decided to self-publish. How to frame your marketing to attract your ideal client. The biggest thing Steff sees writers get stuck on that holds them back from finishing their book. Her best advice if you are struggling to get traction in your business. The belief she had to change about herself to get where she is today. My favorite quotes from Steff: “You have to push through and you have to be okay with things not being perfect because perfectionism is procrastination.” “You'll spend as much time getting from 95% to 100% perfection, as you will get in from zero to 95%" “Don't quit before the miracle.” [fusebox_transcript] Bio: Steff Green is a USA Today bestselling author of supernatural romance books. She earns multi-six figures a year self-publishing stories about vampires and witches, and she speaks and teaches all over the world, helping authors tell their unique stories, find their audience and build a badass writing career through self-publishing. Oh, and she's legally blind. Resources Mentioned: Rage Against the Manuscript How to Rock Self Publishing Amazon KDP Self Publishing Connect with Steff: Steffanie Holmes Website FREE BOOK: UNLEASH THE BEAST - RELEASE YOUR INNER WRITING MONSTER JOIN US FOR HOW TO ROCK SELF PUBLISHING SCHOOL 

Ep. 318 - How to Become a Bestselling Self-Published Author Steff Green of Rage Against The Manuscript

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! [fusebox_track_player url="https://traffic.libsyn.com/secure/peptalksforsidehustlers/313_KelseyChapman_FINAL.mp3" ] You know if you’re a web designer that if you don’t have a good system in place, then projects can drag out for a really long time. From the back-and-forth with the clients, getting all the content, etc., it can become a huge job if you don’t have a solid, systematic, and streamlined process to make it all happen. Sarah Masci is a web & graphic designer who I am so incredibly excited for you to meet today. I resonate so much with Sarah because our stories are so similar. I believe I met Sarah through my accelerator program with Mariah Coz -- no matter how, I’m so happy to know her. Sarah over the years has honed her web designing processes down to offering daily intensives. So instead of spending months with web design projects for clients, she spends one day each with VIP clients. Sarah currently teaches her process on how to market, sell, and execute these one-day intensives -- and they work for any sort of service provider. This process is absolutely fascinating and I knew upon meeting Sarah that I had to introduce her to my audience. Many of my web designer academy students have signed up for Sarah’s classes to learn how to execute one-day intensives for their clients and it’s been a huge collaboration that I see a ton of opportunities in. We have similar audiences, similar values, yet we still do totally different things, which I love. Sarah will also be speaking at the Side Hustle to Self-Employed Summit, which is Feb 4-7 2021 so mark your calendars! I’m going to give you a roadmap to go from side hustle to self-employed in 12 months or less, and Sarah will be there to talk about her method! But I’m so excited that you get to meet her beforehand because she’s absolutely amazing and she’s someone you’re going to want to know if you’re a service provider and if you want to provide high-impact services in way less time. Let’s get into it! Sarah and I talk about: Sarah’s journey from corporate to becoming an online branding and web designer. Some of the biggest mindset struggles Sarah faces. When Sarah hired a business coach, the first thing she did. Why you should evaluate your full process and make sure you are charging for all the things you are doing. How Sarah took her experience and created a coaching program. Her best advice if you are struggling to get traction in your audience building. The belief Sarah had to change about herself to get where she is today. My favorite quotes from Sarah: “Let's take all of this stuff and really get it simplified and make it streamlined and easy for people to know what to do.” “Everybody was so excited about it and blown away that they could just book me for a day and get my undivided attention for seven or eight hours.” “There's enough websites that need to be built for everybody to have more than their fair share” Bio: With 15 years of branding and design experience, Sarah Masci is a leader in the online industry for clients looking for high-quality, aesthetic digital design. As the founder of Book Me For A Day™, her signature one-day intensive program, she thrives on compressing professional branding, web and digital design into one day, versus weeks or months.  Some would say she's a rare mix of right and left-brained; she gets her kicks from strategies, systems, and automations, but has a discerning eye for design and details. Sarah's down-to-earth personality and distinctive way of simplifying even the most complex problems have earned her the trust and respect of hundreds of clients and thousands of students over the years.  Done-for-you service providers who are ready to ditch the feast or famine cycle and create more income and freedom with a one-day intensive business model, love Sarah’s course and group coaching program where she teaches her exact blueprint to other designers. To inspire and support just-getting-started solopreneurs, she offers a variety of simple branding and design courses for those who want to DIY their own logo, brand, graphics and websites.  Sarah is an outdoorsy boy-mom through and through. When she’s not working, she’s enjoying time with her husband, their four sons and their sweet pup, Mabel. She loves summer, crisp mornings in the mountains, live bluegrass music, and sipping craft cider with friends. Resources Mentioned: Day Rate Magic Connect with Sarah: Brackenhouse Branding Brackenhouse Branding Facebook Brackenhouse Branding Instagram 

Ep. 317 - Get Booked by the Day with Sarah Masci of Brackenhouse Branding

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Eventually you’re going to need some help… trust me. You can’t do it all on your own forever. I tried to do it by myself for so many years, and you know if you’ve been listening to this podcast for a while that I have a tendency to overwork myself. I’m finally finding out in year 7 of doing this that getting support & dedicating time to building & empowering a team is something I need to take seriously. Amy is the third person in this series of powerhouse online business managers (starting with Sarah Noked in episode 311, Tasha Booth in episode 315, and now Amy Lockrin) that I talked to about the business of running a business and the behind-the-scenes of making it all happen. Even though Amy is an OBM, we talked about completely different things than my conversations with Sarah and Tasha. We talked about so many points that really resonated with me, like charging your worth and creating successful onboarding processes for growing your team. Amy is incredible and I’m so excited for everyone to hear the amazing things she has to share, like some of the common patterns she sees that prevent people from getting to the next level. Keep in mind that she doesn’t just work for her own business -- but she also works with incredible entrepreneurs and has seen these patterns over and over and over. Amy has also contrastively worked with million-dollar business owners and has seen what they do differently. Definitely listen to what she has to say & take it to heart because this isn’t just her opinions -- she’s actually lived these experiences. Everything we talked about was exactly what I needed to hear, and I hope everyone listening finds the thing they need to hear to get reinspired, remotivated, and ready to break through to the next level. Amy and I talk about: Amy’s journey from corporate to self-employment. Amy’s strategy of over-delivering to impress her clients and get more referrals. Her advice if you are starting out and having trouble with charging your worth. The difference between a virtual assistant and an online business manager.  Common patterns Amy sees that are preventing people from getting to the next level in their business. What makes a successful VA hire. Why you need to reflect on your feelings about the value you bring to your clients. Her best advice if you are struggling to get traction in your side hustle. The belief Amy had to change about herself to get where she is today. My favorite quotes from Amy: “I need to create something that's going to work for me and what my vision and ideals were.” “I know the struggles that it takes to get to where people aren't considering themselves a success.” “This could actually be where I'm able to change my life and leave corporate and do the thing that I want to do” Bio: After 12+ years of climbing the corporate ladder, Amy threw caution to the wind and branched out on her own to help entrepreneurs take the next steps towards growing their own businesses. Amy is 100% strategy-focused so that her clients can stop worrying about the small details and start focusing on the big picture—and their profits. When she's not strategizing for her clients, you'll likely find her spending time with her husband and two kiddos. Resources Mentioned: Kolbe Assessment Connect with Amy: Amy's Website Amy's Instagram Amy's Facebook 

Ep. 316 - Systems + Strategies for Growth with Amy Lockrin of The Operations House

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Tasha is not only an OBM who helps her clients launch their courses, podcasts and systems that business owners need to launch their businesses, but she also helps VA’s and OBM’s scale profitable businesses. She teaches entrepreneurs how to start as a VA, get to the next level as an OBM, and scale to an agency model. She not only followed this method herself in her own business, but she now teaches others how to do it as well. I can totally relate to this as a web designer and a teacher to others on how to run their own web design businesses. Talking to Tasha happened at the perfect time because we chatted around the same time I was feeling completely maxed out. I had yet to grow my team with Wendy and Natalie, and I wasn’t allowing Laura to fully thrive in her position and give her the things I knew I was able to take off my plate. Totally control-freak moment… So as this feeling of overwhelm started to take over, this series of chatting with OBM’s suddenly fell together, starting with Sarah Noked back in Episode 311, now Tasha Booth, and upcoming, chatting with Amy Lockrin in episode 316. In each episode, we talked about how if you want to get to the next level, it’s so important to grow a team. But we also talked about how if you’re going to grow a team, you need standard operating procedures in your business where every process needs to be documented and consistent so your team can support you in a strategic way...and you’re not spending all your time answering questions for your team because you haven’t documented anything. This happens to me all the time -- where I have a conversation on the podcast that nudges me in the right direction, and this conversation with Tasha was definitely one of those that really got me thinking that the universe was talking to me by sending me all of these OBM’s in a row… so I said, okay, I’m listening. I need to start documenting things and grow my team. Tasha is here to talk about all of these things. One of the things I want my listeners to take away is that even if you’re just starting out, Tasha can help you in two ways: if you’re a VA or thinking about becoming one, she can help you start the correct way. And secondly, plan for the future. Document how you do everything, so when you do decide to bring a team on, you’re ready & you don’t have to write it all out in that moment. If you can do it as you go, when it’s time to bring on that first person, you’re ready for them & you don’t feel overwhelmed. Before we start, I wanted to let you know that she’s going to be speaking at my Side Hustle to Self-Employed Summit! You can head to www.sidehustletoselfemployed.com to join the waitlist for a free ticket! Tasha and I talk about: How Tasha saw an opportunity to step in that led to a side-hustle that quickly replaced her day job income Tasha’s journey to building a “business in a box” agency Why you should be proactive in hiring and not reactive The first steps for creating standard operating procedures The thing you should do to make your business dreams a reality Some of the common roadblocks that keep you from getting started Her best advice if you are struggling to get traction in your side hustle The belief Tasha had to change about herself to get where she is today My favorite quotes from Tasha: “What I realized quickly were was that the things that were simple for me and that came easy to me did not come easy to everybody” “We need to open our minds to what's possible” “I want quality clients who are going to treat me well, who are going to value my services and everything. That means that I start with valuing myself and valuing what I can bring to the table for them.” “Even if you think you're talking about your business until you're blue in the face, you can probably do it a little bit more” Bio: Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she’s not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer Resources Mentioned: Belay Solutions Free SOP Template from Tasha! Connect with Tasha: Tasha's Website Tasha's Facebook Tasha's Instagram The Launch Guild The Launch Guild Facebook The Launch Guild Instagram 

Ep. 315 - From Solo Side-Hustle to CEO with Tasha Booth of The Launch Guild

Find out how much money I made in October 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!

Ep. 314 - October 2020 Income Report

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Asking for help is something that does NOT come naturally to me. I like to blaze my own trail, and I don’t like to be slowed down. I always hated group projects in high school because I wanted to do the work on my (super-fast) timeline and on my own terms. So it’s no surprise that when I started my business, it didn’t even occur to me to ask for help. My method was figuring it out for myself, trial and error, and banging my head against the wall trying to figure things out because I didn’t have anyone that had been in my shoes before able to show me the way. Now, mentorship means everything to me as a business owner. I finally figured out that I can only go so far by myself, and that going it alone actually slowed me down! Fascinating! If you want to reach success faster, build a community of people around you that have been where you’ve been before.  Not only can you find a mentor for anything you want to do nowadays, but you can also be a mentor for others as well. This is why my conversation with today’s guest is so special to me! Kelsey Chapman is an author, community builder, online educator, host of The Radiant Podcast. After a few years of fumbling her way through post-grad life, Kelsey realized that her entrepreneurial itch wasn’t going away. She came home, got to work, and turned a part-time blog and side-hustle into a multi-six-figure business in just 2 YEARS! Today, Kelsey leads an audience of 100k followers, hosts The Radiant Podcast, empowers and equips women through her online mentorship program, and is about to release her book, What They Taught Me, on February 9th! If you’re ready to learn about the beauty of mentorship, let’s get right into it! Kelsey and I talk about: Kelsey’s journey to becoming a writer. Why it’s worth taking the time to build an audience. How to find a mentor. Why instead of going at it alone you should let people in. Kelsey’s advice for someone who is struggling to get traction in visibility in their side hustle. The belief Kelsey had to change about herself to get where she is today. My favorite quotes from Kelsey: “No matter what you're doing whether it's course creation, building any sort of service-based business, writing, you have to show that there's a proof of concept like that people will buy the concept.” “The character that's built-in slow growth is what sustains you. What helps you steward that dream of yours longterm.” “Just take what you need. Doesn't mean you have to apply every single thing.” “You don't have to be famous to be a mentor. You just need to be a few steps ahead of someone to be willing to share what you know.” Bio: Kelsey Chapman is an author, community builder, online educator, and host of The Radiant Podcast. She wholeheartedly believes dreams are worth pursuing and is passionate about teaching women how to walk with purpose in their gifts and live from a place of identity and rest — all so that they can carry their dreams and vision for the long haul. After a few years of fumbling her way through post-grad life and a brief stint overseas, Kelsey realized that her entrepreneurial itch wasn’t going away. She came home, got to work, and turned a part-time blog, and side-hustle into a multi-six-figure business in just two years. From there, she realized her business savvy traits and desire to empower others could be translated into something bigger through teaching everything she’s learned with others. In just four years she has mentored hundreds of clients and thousands of students through building their brand, growing their platform, and stewarding their influence. Today, Kelsey plays the role of a personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and most recently, her book What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done. Resources Mentioned: Enneagram Test What They Taught Me Book - Out February 9th! What They Taught Me - Amazon Connect with Kelsey: Kelsey's Website Kelsey's Instagram Kelsey's Facebook Radiant Podcast 

Ep. 313 - Finding a Mentor with Kelsey Chapman

If want to know how to market your business online, former side-hustler turned full-time entrepreneur Shannon Mattern shares all her best online marketing strategies. She also shares her side-hustle to self-employed experience to inspire you to build a successful side hustle that can replace your day job income. Growing a business while working full time is challenging, but it can also be extremely rewarding! Get Shannon's best insider tips, tactics and actionable strategies for starting a side hustle, including mindset, time management, work-life balance, relationships, marketing strategies, money, and how to grow a business while working full time. Learn more about Pep Talks for Side Hustlers and find freebies, resources and show notes at https://www.peptalksforsidehustlers.com

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Ep. 321 - How to Host a Virtual Summit with Krista Miller of...

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