Business
Well...Well..Well, I never...I mean, what a rude title! Then stop writing plans not based on market and consumer data. Then I'll take this episode down right away. It's a plague among early-stage startups in ALL industries. Dataless plans based on wholesale case projections. Your review mirror of case sales to the distributor is not sufficient to make a smart plan for exponential growth. In fact, it sentences you to repeat the growth rate in the mirror itself. If you're growing at 10% and want to grow 100%, the rear-view mirror of case sales doesn't help you much.