Business
Enter the true Data Storyteller to the world of Intelligent Content. Rob dives deep into analytics and emerges with a story that rings true from the C-suite down to consumer content. Three things you'll learn: • How a fascination with statistical sports games led to a career of data and analytic storytelling • Why the right KPIs may not be the same across the organization • What is required foundational knowledge for applying data to content strategy NOTES: The Alchemy of Content Intelligence by Rob Silas