Ep. 46 - Lessons in Branding from Tiger King

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Corrie Lo Radio

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“Hey there cool cats and kittens” If that phrase rings familiar to you, it can mean only one thing. That you too have binged on Netflix’s the Tiger King: Murder, Mayhem and Madness while locked down during quarantine! The familiarity of Carole Baskin’s standard, but now famous Facebook Live greeting demonstrates something pretty incredible. The power of brand authenticity. Learn how to harness it yourself, and you too can be top of mind to your potential customers. Over the past few weeks, my eyes have been glued to this train wreck of a reality show. I know I’m not the only one. Celia of Celia Werner Productions and I have been sending each other memes non-stop. Then we figured, why not go live and discuss the show? In our discussion, you’ll learn that there are four key lessons in branding any small business owner can take from watching this show. Ready to make your business more visible? Take my Small Business Marketing Personality Quiz to find out. It evaluates your unique products, services, and personality and recommends the best style of marketing for your small business. Take the quiz by clicking here: http://www.corrielo.com/marketingpersonalityquiz Watch, listen or read a recap of this episode at http://www.corrielo.com/lessons-in-branding-from-tiger-king. Learn more about Corrie and her work at http://www.corrielo.com