Ep 5: Dean Wilcox | Brand Genius of the Caterpillar logo

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Brand Einstein

Arts


Dean Wilcox has extensive experience in branding some of the world’s most recognized companies such as Hyatt, Caterpillar, and Black & Decker. His work has been recognized by AIGA, CLIO, NY Type Directors Club, CA Interactive Design Annual, and more. Dean currently teaches a class on branding at the Academy of Art University in San Francisco.   Dean and I began working at Landor on the same day many years ago. We ended up commuting together and sharing a lot of laughs. Dean was known for his incredible volume of designs he produced. Our Creative Director at the time, Tom Suiter once said of Dean that he wished Landor got paid by the pound based on the amount of work Dean created for every project he worked on.   View some of the work mentioned in the podcast at: https://www.facebook.com/brandeinsteinpodcast/