Business
Robert Rose, founder of The Content Advisory and strategic leader at the Content Marketing Institute, is marketing A-lister who knows where the content world has been and is headed. He has helped some of the most recognizable brands create intelligent content marketing strategies. Robert also found time to share his wit and wisdom with Intelligent Content, challenging all of us to help solve content challenges that still exist. What you'll learn: • Why technology isn't the answer to great content, but an opportunity to scale • How data privacy will put a premium on building relationships with customers • Robert's vision on where content strategy and marketing is headed (hint: It's not going away!) Notes: Twitter: @Robert_Rose LinkedIn: Robert Rose, Chief Troublemaker Website: contentadvisory.net Podcast: CMI Weekly Wrap Podcast Books: Killing Marketing, with Joe Pulizzi Managing Content Marketing Experiences: The 7th Era of Marketing, with Carla Johnson