Business
Scott Severson and his team at Brandpoint were producing content at scale long before the term "content marketing" became fashionable. That alone makes his insights on the evolution of the content fascinating. Find out how Scott and team bring value to branded content, establishing Brandpoint as a quiet force in the industry. Here is what you'll learn: 2:47 - Forever gone are the walls of church and state when it comes to branded content, and when users are just fine with that. 10:00 - The evolving role of content creators, and how Brandpoint's team of crack writers expand their expertise. 16:10 - Bringing intelligence into the game of winning content at scale. 25:35 - Why the buyer's journey is the right place to start with content strategy. Notes: Website: brandpoint.com LinkedIn: Brandpoint Twitter: @brandpointco Facebook: @brandpoint