Business
Grant Johnson has leveraged his direct marketing experience to become one of the leading digital agency marketers calling Milwaukee home. His meticulous focus on measuring results has proven for more than two decades that a marketing agency can stay on the cutting edge, and lead where others follow, if they focus on results they can prove. Here is what you'll learn: 2:00 - Direct mail and measurable marketing create the foundations for AI and intelligence. 3:23 - The blurring of the lines: advertising and editorial. It all equals content marketing. 4:45 - Methods to connect and be relevant to target audiences. 8:03 - Staying relevant as a small marketing agency in a big-fish market. 11:56 - Discovering the right measures in measurable marketing. 19:00 - Why content has always been the door opener for agency growth. 22:15 - How do you measure ROI of content and campaigns? 24:27 - "Data is the new water." Why data plays a part in every measurable marketing campaign today. 29:32 - Understanding whom the customer really is, thanks to the data. 30:52 - Grant's predictions for what is just over the horizon for marketers. 33:09 - Quick-fire questions, including a lesson he learned from his kids. Notes: Website: responsory.com LinkedIn: Grant A Johnson; Responsory, a Johnson Direct Company Twitter: @grantajohnson Facebook:@ResponsoryMKE Article: What's More Important—Technology or Content?