Business
This week Ian Luckett is joined by Julianne Ponan who at the age of 22 became owner and CEO of superfood brand Creative Nature. Today we learn how she came from working in Finance to owning a now growing company, what struggles the company went through, how she got through them all, and we also learn where the business is going now. In today’s episode we talk about how Julianne turned a challenge into an opportunity – she grew up with anaphylaxis and has to be choosy with what she eats, yet she created this brand that would serve individuals who need to watch out what they eat too. Julianne also shares how her ability in understanding the numbers in the business has helped her pick the business up for growth. She also shared what challenges they faced for their first big client, and how her family supported her as well as how important it is to not give up – Julianne and her team clearly had “make it work” moments before they became who they are today. We also discussed how important it is to be your best when talking to anyone, because you really would not know who you are talking to all the time. Julianne shares how in the food industry new products are coming in all the time so you are fighting for that shelf space, so you need to know and convey your Unique Selling Point very well. Julianne talked about what she would change (business-wise) if she can start all over again with the knowledge and skills that she’s got today. Guest Details To contact Julianne, feel free to contact her at http://www.julianneponan.com Links and Resources http://www.julianneponan.com https://www.creativenaturesuperfoods.co.uk/ Quotes In the food industry new products are coming in all the time so you are fighting for that shelf space, so you need to know and convey your Unique Selling Point very well. – Julianne Ponan Choose who you work with, and do it from your network, don’t do it from just a beautiful presentation. – Julianne Ponan