Business
Why is it that separate Sales and Marketing divisions from the same company, with the same goals, and the same direction, can spend so much of their valuable energy competing against one another? On this episode of Coach the Sale, we discuss valuable strategies and techniques that can assist once mortal enemies of the business world, and help them to successfully collaborate so that all may benefit. My guest is Darryl Praill, the Chief Marketing Officer at VanillaSoft. Darryl has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. In this episode we cover: [+] How Sales and Marketing departments can leverage one another. [+] What causes the lack of collaboration? [+] How do you define a lead? [+] How the two departments can work together towards the common goal of earning revenue [+] Ways to manage cadences and speed to lead. [+] Embracing the spirit of cooperation. [+] Getting senior leadership to set the tone. [+] How marginal gains can equal overwhelming results. [+] Should you be seeking an alignment between Sales and Marketing, or a collaboration? [+] Is Marketing merely a support vehicle? All this and a lot more on this episode of Coach the Sale. For show notes and more visit: https://www.refract.ai/blog/sales-and-marketing