Business
Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.” A few highlights we talk about are: How your brand foundation is important in your email marketing – this gets woven throughout our conversation The necessity of a clear goal and the “why” behind your emails Some important differences between service business and product business emails Ratio of value driven emails versus selling emails The importance of authenticity and brand values in your email communication You can learn more about Kia at http://kiadolby.com and follow her at https://www.instagram.com/kiadolby/ and https://www.facebook.com/kiadolbycreative. This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!